Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") govern your access to and use of the website hoosierseo.com (the "Site") and any services provided by Hoosier SEO and Web Solutions LLC ("Hoosier SEO," "we," "us," or "our"). By accessing the Site, requesting a consultation, or engaging our services, you agree to be bound by these Terms.

If you are entering into these Terms on behalf of a business or other legal entity, you represent that you have the authority to bind that entity. If you do not agree with these Terms, do not use the Site or our services.

2. Services

Hoosier SEO provides search engine optimization (SEO), local SEO, and related digital marketing services for small and medium-sized businesses, primarily in Indiana. The specific scope, deliverables, and timeline for your engagement will be defined in a separate service agreement, proposal, or statement of work ("SOW") provided through HoneyBook or another written agreement.

We reserve the right to modify, suspend, or discontinue any service at any time. We will provide reasonable notice when changes materially affect ongoing client engagements.

3. Client Responsibilities

To enable us to deliver effective SEO services, you agree to:

• Provide accurate and complete information about your business and website
• Grant necessary access to your website, Google Search Console, Google Analytics, and Google Business Profile as required
• Respond to requests for content, approvals, and feedback within a reasonable timeframe
• Ensure that your website and business practices comply with applicable laws and Google's guidelines
• Not engage other SEO providers in ways that conflict with or undermine our work without prior written notice

Delays caused by your failure to provide access, content, or approvals may affect timelines and deliverables and do not excuse payment obligations.

4. Fees & Payment

Fees for our services are set forth in your applicable proposal or SOW. All fees are in U.S. dollars. Payments are processed through HoneyBook using their supported payment methods.

• Invoices: Invoices are due upon receipt unless otherwise stated in your service agreement. Recurring monthly retainers are due on the date specified in your agreement.
• Past-due accounts: Accounts past due by more than 10 days may result in suspension of services until the outstanding balance is resolved.
• Refunds: Fees for work already performed are non-refundable. Prepaid amounts for future services may be refunded at our discretion, less any costs incurred.
• Disputes: Payment disputes must be raised in writing within 15 days of invoice date. Continued use of deliverables constitutes acceptance of the invoice.

5. Intellectual Property

Our Property

All content on the Site — including text, graphics, logos, and code — is the property of Hoosier SEO or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, or create derivative works without our express written permission.

Deliverables

Upon receipt of full payment for a project, ownership of original content and materials created specifically for your engagement (such as written copy, on-page optimizations, and content assets) transfers to you.

Case Studies & Portfolio Use

By engaging our services, you grant us the following default rights for marketing and educational purposes. Each may be revoked upon written request.

• Anonymized results: We may reference your engagement — including before-and-after analytics, ranking improvements, and traffic growth — without identifying your business, in any marketing or educational material.
• General named content: We may reference your business by name and describe general outcomes (e.g., improved search rankings, increased visibility, website performance) in blog posts, social media, YouTube videos, or other promotional content. This includes showing representative screenshots of results without disclosing private business data or personally identifiable information.
• Portfolio display: If we design or develop a website for you, we may display it in our portfolio and reference it as an example of our work.

We will not publicly disclose your complete keyword strategy, full directory or link-building tactics, internal campaign data, or any other non-public specifics that could reasonably be considered proprietary without your prior written consent.

Your Content

You grant us a limited license to access, use, and modify your website content and materials solely for the purpose of providing the agreed-upon services.

6. Confidentiality

Each party agrees to keep confidential any non-public, proprietary, or sensitive information shared by the other party in connection with the services ("Confidential Information"). This obligation does not apply to information that is publicly available, independently developed, or required to be disclosed by law.

We will not share your private business data, customer lists, internal financials, or proprietary strategy details with third parties except as necessary to deliver our services or as required by law.

Notwithstanding the above, the marketing and portfolio rights described in Section 5 ("Case Studies & Portfolio Use") are expressly permitted and do not constitute a breach of this confidentiality obligation. General performance outcomes — such as ranking improvements, traffic growth, or visibility gains — used for educational or promotional purposes, including YouTube videos, blog posts, and social media, do not constitute disclosure of Confidential Information provided they do not reveal complete campaign strategy, private business data, or personally identifiable information.

7. No Guarantee of Results

SEO involves search engines operated by third parties (including Google) whose algorithms change frequently and without notice. While we apply proven best practices and will work diligently on your behalf, we cannot and do not guarantee specific rankings, traffic levels, leads, or revenue outcomes.

Any projections or estimates we provide are based on experience and data and are not contractual commitments.

8. Limitation of Liability

To the fullest extent permitted by applicable law, Hoosier SEO and its owners, employees, and agents will not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Site or our services, including loss of profits, data, or business opportunity.

Our total aggregate liability to you for any claim arising out of or related to these Terms or our services will not exceed the total fees paid by you to Hoosier SEO in the three (3) months preceding the claim.

9. Indemnification

You agree to indemnify, defend, and hold harmless Hoosier SEO and its owners, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your violation of these Terms; (b) your content or materials; (c) your violation of any law or the rights of any third party; or (d) your use of our services in a manner inconsistent with the agreed SOW.

10. Term & Termination

These Terms remain in effect while you use the Site or are engaged in an active service agreement with us. Either party may terminate an ongoing service engagement by providing written notice as specified in the applicable SOW (typically 30 days).

Upon termination: (a) all outstanding fees become immediately due; (b) each party will return or destroy the other's Confidential Information upon request; and (c) we will provide reasonable transition assistance for a period not to exceed 30 days.

We reserve the right to terminate or suspend your access to the Site or our services immediately and without notice if you breach these Terms or engage in unlawful conduct.

11. Third-Party Services & Links

We may recommend or use third-party tools and platforms as part of our services (e.g., Google Analytics, Meta Ads, HoneyBook). We are not responsible for the practices, content, or availability of third-party services. Your use of such services is subject to their own terms and policies.

12. Governing Law & Disputes

These Terms are governed by the laws of the State of Indiana, without regard to conflict of law principles. Any dispute arising out of or relating to these Terms or our services shall first be subject to good-faith negotiation between the parties.

If a dispute cannot be resolved informally, it shall be submitted to binding arbitration in Montgomery County, Indiana, under the rules of the American Arbitration Association, unless both parties agree to another resolution method. Nothing herein prevents either party from seeking injunctive or equitable relief in a court of competent jurisdiction.

13. Changes to These Terms

We may update these Terms from time to time. We will notify active clients of material changes via email or through HoneyBook. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the Site or our services after changes are posted constitutes your acceptance of the updated Terms.

14. Contact Us

Questions about these Terms? Reach out: